Whether you love them or not, there is one thing that we all have to agree on: they are good at what they do and have succeeded in making themselves known to the world. If it weren't for them, not everyone would have the opportunity to live the way they want to :) Their products may not be heirloom quality; you probably won't be able to pass that sofa down to your kids and grand kids, but who cares! It gives people an opportunity to try new things, without the hefty commitment of a $15,000 sofa on their shoulders. It gives people something to eat on until they can afford their all time wish-list dining room set.
Aside from their home furnishing products, I have to take a moment to note how amusing and fantastic their ad campaigns are. Their catalogs are so effective with all the easy "how-to" vignettes throughout. True to their design model, catering to the DIY crowds, the ads are not only up-to-date with the latest styles, but they break down what each item is, how much it is, and obviously lets you know that you can get it all from IKEA. Simple and straight forward... and so EFFECTIVE!
What's even BETTER are their quirky advertisements, such as these...
Tackling the Mess Monster...
introducing their new line of cabinets to help organize your life.
Another great ad campaign was their "high -end fashion" campaign...
The latest in their ad campaigns is yet again about organization. Introducing their new shoe organizer...
Not all IKEA pieces are easy to put together - therefore introducing their installing services...
And last but not least, an oldie, but a goodie. An ad that was developed in response to the idea that IKEA is "as cheap as it gets."
It is refreshing to be able to see ads like these and appreciate them for their quirkiness and sense of humor about their product and company. Working on a Fall ad campaign myself, I find myself feeling stuck with the "same old thing." It's good to be able to step outside for some fresh air and see what else is out there. It gives you a chance to step back into your office with a fresh perspective on things.
...now I wouldn't necessarily go and put TIRES into my high-end luxury branding campaign (I don't feel like getting fired) but one can dream, right? ;)
